Sporting his new red cowboy hat, Pope Benedict looks poised to become the new Marlboro Man. Joining the ranks of past Marlboro Men like Don McLeran and David McLean, the Pope looks to bring a less "western" and a more "reverent" image to the brand.
The Vatican would neither confirm nor deny that Benny is going to be the new face of Marlboro's. A spokesman for the Vatican who asked to remain anonymous told the Planet that, "The Pope really does enjoy wearing his red cowboy hat."
So the next time visitors to St. Peters Square see white smoke coming from the Bascilica, it won't be a signal that there's a new Pope, it just might be that the Pope is enjoying a Marlboro.
Perhaps Marlboro will change their ad slogan from "Come to where the flavor is" to "Come to where the Saviour is". Who knows?
